About Me
As the eldest granddaughter of produce pioneer Dr. Frieda Rapoport Caplan, I’ve been in the produce world since before I could talk—literally. I attended my first trade show at age 2 in a stroller and never really left. You could say fruits and vegetables are part of my DNA.
I joined Frieda’s Branded Produce in 2011 after graduating from George Mason University, proudly becoming the third generation to carry the torch in our family business. I started in marketing, moved into sales in 2014, and quickly found my stride in building partnerships and driving growth. After several years in sales leadership, I stepped into the role of Director of Sales and Procurement—and in 2023, when our 61-year-old company was acquired by Legacy Farms, I was named Vice President of Sales and Procurement.
At my core, I’m a millennial foodie who loves playing with new produce at home, hunting down exciting flavors around the globe, and sharing the joy of fresh food. I live in Los Angeles with my wife Roxanne, our sweet and spirited son Eli, and our produce-named pup, Kiwi.
Accolades & Achievements
Vice President of Sales and Procurement
Named Vice President of Sales and Procurement at Frieda's following the acquisition by Legacy Farms, LLC.
Progressive Grocer's GenNext
Recognized as one of Progressive Grocer's GenNext class of Future Leaders under forty.
40 Under 40
Named one of the "40 Under 40" by Produce Business Magazine for success and leadership in the produce industry.
PMA Women's Fresh Perspectives
Served as co-chair of the Produce Marketing Association's Women's Fresh Perspectives Advisory Committee.
United Fresh Leadership Program
Accepted into the United Fresh Leadership Program Class 20 as the youngest professional at age 24.
Cornell University Certificate
Earned a certificate of Produce Executive Development from Cornell University's Food Industry Management Program.
Leadership & Service
Westerly School of Long Beach
Serving on the Board of Trustees since 2012, currently as Vice Chair and Chair-Elect of this California K-8 non-denominational private school.
Fresh Produce Floral Council
Currently serving as the Fresh Produce Floral Council Luncheon Committee Chair.
Fear No Fruit Documentary
Discover the inspiring story of Frieda's Branded Produce and our mission to introduce exotic fruits and vegetables to American consumers. This documentary showcases the pioneering spirit that has driven our family business for over six decades.
Learn more about how Frieda's has been "Fear No Fruit" pioneers, introducing Americans to kiwi fruit, dragon fruit, and countless other exotic produce items that are now commonplace in grocery stores across the country.